P.O. Box 440-B
St. Helena, CA 94574
With more than 11+ year’s experience in wine & spirits, hospitality, lifestyle and luxury PR, Alexandra brings a robust pedigree to Wilson Daniels. She is proficient in creative luxury product campaigns, event marketing, community-building initiatives and is an architect of established media relationships. For the Wilson Daniels Public Relations and Digital team, she leads communications strategy, brand campaign initiatives, media relations, website development concepts and social media strategy while supporting marketing programs for the Wilson Daniels portfolio and executive leadership.
Her past efforts have garnered national media placements including The New York Times, Departures, Travel + Leisure, Robb Report, Wine Spectator, GQ, Marie Claire, Wine Enthusiast and Conde Nast Traveler. Notable former clients include the Spanish wine regions of D.O. Ribera del Duero and D.O. Rueda, Nespresso, Stoli Vodka, Marchesi Antinori with Ste. Michelle Wine Estates, Solerno Blood Orange Liqueur, The Plaza Hotel and The James Beard Foundation Awards. She holds WSET Level 3 Advanced distinction, currently working toward the WSET Diploma and holds a Masters of Public and Organizational Relations from Montclair State University. Alexandra is also a member of Advertising Woman of New York and serves on the board of Self Help Africa. Alexandra lives in New Jersey with her husband, and their twin boys – and enjoys traveling, reading and dancing in her free time.