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Which Rosés Will Succeed in a Maturing Market?

The rosé category remains strong, but an influx of generic brands and the lingering impact of 2020 means it’s more crowded than ever. Will quality prevail?

 

Illustration by Jeff Tsui.

It’s no secret that the rosé category has boomed over the past decade, prompting wineries in virtually every global wine region to begin churning out pink wine. According to the IWSR, still rosé wine sales volume in the U.S. has grown by 118 percent from 2015 to 2020, while still wine overall only grew 1.5 percent over the same time period.

It’s the established Provençal (and Provence-adjacent) brands such as Château Minuty, Château d’Esclans, Château de Berne, Gérard Bertrand, and Chêne Bleu that have continued to hold their position both on-premise and off-premise even with an influx of new brands to the market. Even expensive rosés from well-known producers—like Château d’Esclans’ Garrus, Domaine Tempier, Domaines Ott, and Gérard Bertrand’s Clos du Temple—have a following in the U.S. market.

“High profile winemakers such as Sacha Lichine of Château D’Esclans helped catapult ‘designer rosés’ onto the world stage, which has helped small wineries like ours,” says Nicole Rolet, the principal of Chêne Bleu. “I personally believe that cream rises to the top, and wines that are made with no shortcuts, serious craftsmanship, thoughtful intent, and respect for the environment will outlive fads and continue to be relevant for years to come.”

Full article here

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Which Rosés Will Succeed in a Maturing Market?