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Bubbles Rising: As Prosecco’s Popularity Soars, Can Its Top End Gain Respect?

Prosecco, not unlike recent chart-topping hits Merlot, Shiraz and Moscato, has become a victim of its own prodigious popularity. Consumer enthusiasm for the Italian sparkling wine has made it the best U.S. crossover success story to come out of Italy since Sophia Loren. According to Nielsen, sales of Italian bubbly in America made up 20% of the sparkling wine market in 2017, and demand continues to grow.

The bulk of that number, however, is made up of $13-$14 DOC-sourced bottles filling aperitif flutes faster than you can say bottomless brunch. So where does that leave a $25 Valdobbiadene-Conegliano DOCG offering? Or, heck, how about a $40 single-vineyard Rive or Cartizze?

Read the full story here.

Amy Zavatto, March 28, 2018
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Bubbles Rising: As Prosecco’s Popularity Soars, Can Its Top End Gain Respect?