Media Conversations

Chablis Needs To Tell Its Terroir Story

“Speaking to the drinks business during a recent visit to Chablis, Grégory Viennois, technical director at Laroche, said:

“‘It’s great that Chablis is a strong brand like Champagne, but we’re selling ourselves short in not telling the story of our different terroirs.’

“‘A lot of people think Chablis is a simple, unoaked white wine from Burgundy but at Laroche we’ve been working hard to differentiate the characteristics of the premier and grand cru climats.’

“’…People are starting to take Chablis more seriously as a region for terroir-driven, quality wines so there needs to be more focus on the different vineyards now,’ he said.

“’Laroche drinkers are becoming increasingly curious about the different climats and have their favourite premier or grand cru they stick to,’ he added.”

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Lucy Shaw, October 13, 2014
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Chablis Needs To Tell Its Terroir Story