Barrymore Makes a Strong Media Debut
It’s only been a few weeks since Barrymore Pinot Grigio was launched, but already the press excitement has grown to a fever pitch, with articles appearing in a variety of publications, from Shanken Daily News and Zagat to Huffington Post and Just Luxe.
Drew Barrymore Goes P.G. for New Adult Beverage
Celebrities in the drinks business are Unfiltered’s wine and cheese, if you will, so we were delighted when we learned that Drew Barrymore, the actress we’ve watched grow up, from E.T. to Poison Ivy to Grey Gardens, has recently turned her attention from the screen to the vineyard. Barrymore’s eponymous new label debuts with a Pinot Grigio from northern Italy. The IGT Delle Venezie, currently available in California and with broader distribution planned throughout the spring, retails for $20, and the label, a stylized Barrymore family crest, was designed by Shepard Fairey. “I love wine, and it’s always fun when you can do something in your work life that you love in your personal life,” Barrymore told Unfiltered yesterday. “It seems very authentic to me. … Pinot Grigio has always been a love of mine. If I go to a restaurant, it’s a safe, surefire bet and I love it.”
Wine Spectator Unfiltered, March 22, 2012
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